Romagna Wines Take Center Stage on the Coast

Throughout 2016, the Romagna Wine Consortium actively promoted its regional wines both domestically and internationally. Following spring appearances at Vinitaly in Verona and Prowein in Düsseldorf, and in anticipation of an autumnal US tour, the Consortium extended its reach to the Romagna Riviera. To introduce its celebrated wines to the many tourists visiting the region’s beaches, the Consortium launched the “Romagna DOC Wines on the Beach” initiative in Cesenatico, Milano Marittima, and Pinarella. Until August 12th, four beach establishments offered promotional displays featuring several top wines. At Bagno Vally (no. 53) and Bagno Nettuno (no. 28) in Cesenatico, Bagno Dario (no. 315/316) in Milano Marittima, and Bagno Giardino (no. 72/73) in Pinarella di Cervia, two young wine experts were on hand, according to a pre-arranged schedule, to offer tastings of Romagna Albana DOCG, Romagna Pagadebit DOC (still and sparkling), and Romagna Sangiovese DOC. The tasting stations were easily identifiable thanks to custom-designed promotional materials: branded sails, staff t-shirts, and tasting invitation leaflets. Wine was served in glasses bearing the Consortium’s iconic Passatore logo. “We believe Romagna’s high-quality wines should be an integral part of the vacation experience for those visiting our beaches,” stated Giordano Zinzani, President of the Romagna Wine Consortium, emphasizing the initiative’s goal of showcasing the region’s cohesive identity and unique offerings. Visit participating beach clubs for a chance to sample the finest Romagna wines. Stay updated on recipes, events and festivals! Subscribe to our newsletter!